The beauty companies both pander to and capitalise on our universal desire for flawless skin and a glowing, even toned complexion, with a seemingly infinite range of products. And with each new product another social commentator has fuel to discuss racism – or more accurately shadeism- in the beauty and fashion industry. Cultural commentators too, have ample evidence of the lengths that ( usually) women will go to so that their skin conforms to an ideal of beauty that is always subjective. Yet underneath the vanity, and the discrimination, are also genuine health concerns, not just about product safety but about what our skin says about our health.
At GOLDENROOM, we know our readers are highly intelligent and we value each and every person’s individuality and autonomy. That’s why first of all, we don’t need to fill our pages with endless beauty product endorsements. And which is why, too, we try not to preach, but instead present information and facts,using the latest research in an engaging, accessible form. And we try to cover all opinions and all facets of each topic. Because we know our readers are a diverse group but that each reader is also unique and has their own experiences and circumstances. Because of that, we know and honour that each reader is perfectly capable of making their own choices and decisions. So we don’t need to spoon feed them information, issue fashion directives or otherwise brainwash our readers with tantalising photos of an unattainable ( and often culturally biased) ideal of beauty.
But skin tone is a highly sensitive, often controversial topic. So we have walked our readers briefly through the sociological and health aspects of skin pigmentation. We haven’t written about any product specifically, but we did research ingredients in skin brighteners and skin lighteners, ( and just what is the difference? read the article for the unbiased answer) as well as dermatological procedures, and what consumers should know and can expect from their skin care products.
Most beauty magazines often have the mantra ‘ moisturise, moisturise, moisturise’ . But if there is one thing to take from this article it is that across the board, the experts in skin care all advocate sun protection; crucial for preventing serious skin disease, and premature ageing but also uneven skin tone and pigmentation.