GOLDENROOM is the only umbrella organisation that recognises, represents and provides resources for all facets of cross cultural identity through the GOLDENROOM Online Journal for Cross Cultural Relations www.goldenroom.co.uk and our extensive networks and access to experts.
No other publication, nor organization exists to represent all facets of Cross Cultural identities and relationships, be these, Mixed ‘Race’/ Ethnicity, ‘Interracial’, Inter Faith, Inter Sectarian Bilingual, Dual Heritage, Dual- Nationality, Multi-Cultural and also Caste and Disability.
In addition to providing a platform for the voice of Mixed people and those in Cross- Cultural relationships GoldenRoom is also the network junction for community centres, social organizations, government and business sectors representing multiple cultural groups and engaging with cultural communities different to their own.
The UK has one of the fastest growing Mixed ‘Race’/ Ethnicity populations in the world. People of Mixed Ethnic heritage now represent 2.2% of the British population, more than any other ethnic group. The ‘Mixed’ population alone comprises a market total exceeding 4 million people and is larger than any other ethnic group in the UK.
Every year in the UK, more than 1 million couples with different ‘Racial’ or Ethnic backgrounds get married and begin rich and rewarding cross cultural relationships. Figures for marriages between faiths, religions or sects are also continually rising; in Northern Ireland it is estimated that 9% of marriages are between Protestants and Catholics.
In 2010, the number of Americans who checked both “Black” and “White” on their census forms was 134 % higher than it had been a decade earlier. In total 9 million Americans identified themselves as Mixed ‘Race’ alone.
Citizens and Consumers, our demographic are adults with professional qualifications and in employment. They travel for business, for pleasure and for family and engage in diverse cultural practices. Their colleagues, business interest, friendships and most importantly, consumer preferences cross cultures, especially as their purchasing power rises.
The Business Imperative
Until now, Until GoldenRoom Online Journal for Cross Cultural Relations, all publications were unwittingly ethnocentric and so overlooked people of Mixed heritage or in Cross Cultural relationships as an important demographic and neglected them as a consumer market.
Likewise, until the GoldenRoom Online Journal for Cross Cultural Relations no publication, nor organization has included the business world as an important actor in cross-cultural relations. It is estimated that over 2/ 3 of all business in the UK have an overseas or cross- cultural component. It is essential to recognise and include cultural knowledge in order to do business in today’s economy.
In the era of globalisation there has never been a greater need for cross cultural skills. If businesses could understand lingo and culture they could expand their operations and income by 30%.
GoldenRoom is the comprehensive organization with a cohesive publication to fulfill these gaps in the market, projecting cross cultural relations onto a dynamic, thought-provoking and popular media platform.
You can reach this niche market with exponential potential by advertising in our monthly journal. Our advertisers include businesses, but also charity and governmental organisations. We are also here to assist your needs to recruit personnel, research participants or advertise an Event.
As a business GOLDENROOM delivers both a product and service. Our online publication with impressive and quality content, appeals to both Popular and Highbrow tastes. Or access free advice from one of our experts, or find that niche cultural products or service from our networks.
Now approaching three years of recognising and representing cross cultural relations, our Goldenroom website is visited by over 3000 each month and our social media profile is fast approaching 1 million. GOLDENROOM is accessed by readers, subscribers and stakeholders from all over the world.
For a Free Media Pack please email: email@example.com